Built by fundraisers who got tired of donors not seeing the story.
ViewSpark, Inc. is a Carlsbad, California company founded by a father and son with sixty-plus combined years raising money for ministries. We built the tool we wished we'd had.
The people behind ViewSpark
Jeff Kliewer, CFRE
Thirty years raising money for the organizations that need it most. Jeff was Associate Dean of Development & External Relations at USC when he left to start ViewSpark in 2015, after eight years at Russ Reid — the agency behind much of the rescue-mission world's direct mail — and development leadership at Oaks Christian School and the Joe Torre Safe At Home Foundation. A CFRE, he still sits in on the demos.
Bill Kliewer
Began his fundraising career at World Vision in 1966 and rose to Executive Vice President, then went on to raise more than $150 million for ministries, including senior roles at Russ Reid and a term as Interim CEO of Operation Smile. Bill is the reason ViewSpark thinks like a fundraiser, not a software company.
Janelle Smith
Janelle makes sure every client gets off to a strong start and keeps the momentum going — onboarding, data import, campaign ideas, and the questions that come up the week before a big send. Fundraisers get a real person who knows their mission, not a ticket queue.
Gabriel Roa
Gabriel leads the development team behind the ViewSpark platform — the app, the giving pages, and the sending engine behind every text and email. When a client needs something to work differently, his team is the one that makes it happen.
Donors don't lapse because they stopped caring.
They lapse because they stopped seeing. Every ViewSpark feature exists to close that gap: get the real story, from the real place, to the real person who paid for it — in the time it takes to send a text.
It shows in the numbers: most ViewSpark clients see their digital ROI double.
In the room with missions.
A Citygate Network sponsor and a regular at Gospel Rescue Mission Fellowship gatherings. Speaking at conferences, and on a lot of Zoom calls — with 50+ rescue missions, The Salvation Army divisions, food banks, ministries, universities, and disaster-response teams.
ViewSpark, Inc. · Carlsbad, California · info@viewspark.org
Talk to fundraisers, not sales reps.
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© 2026 ViewSpark, Inc. · Carlsbad, California